“People wanted to focus more on their enjoyment than immediately going into a weight-loss program, particularly in the summer months,” Grossman insisted on an August earnings call when it was clear that WW’s hot streak was over.Īnother explanation for the summer doldrums: Winfrey had stopped her seasonal shilling for WW last May. Departing CEO Mindy Grossman has said she will help WW find a successor. The 58 year-old firm, which offers a subscription- and point-based program and sells packaged foods, shed customers last year despite the fact that people packed on extra pounds during the pandemic - and CEO Grossman was quick to deflect blame. Now, as WW enters its peak selling season, the Big Apple-based company is pinning its hopes on a revamped diet program and a boost from Winfrey, its lead pitchwoman, who is also an investor and board member at the company. While WW blamed the flop on consumer habits during the pandemic, industry experts noted that Winfrey was remarkably quiet during the slide. The company formerly known as Weight Watchers saw its sales and membership shrink in 2021 despite a forecast for growth from chief executive Mindy Grossman last spring. Jackie Kennedy once fired her chef for sharing her recipes with Weight WatchersĪs Oprah Winfrey mulls her New Year’s resolutions for 2022, WW International might have one to suggest: “Sell more diet plans.” The diet industry is getting fat off the pandemic

Teens from ‘loving family’ put in foster care for being overweight Shares of Oprah’s WW plummet as consumers take break from dieting

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